AI Insights · Timothy · January 2024
Q4 2023 Performance of Top iOS Film & Television Apps in the US
A review of the Q4 2023 performance for the top Film & Television iOS apps in the United States, showcasing download, revenue, and user engagement trends. Detailed insights are provided by Sensor Tower.
As the final quarter of 2023 came to a close, the Film & Television category on iOS in the United States saw significant activity among the top applications. Sensor Tower's data offers a comprehensive look into the performances of these leading apps.
Max: Stream HBO, TV, & Movies ended the year with an upward revenue trend, peaking at $5.25M in the last week of December. Downloads saw a notable spike in November, reaching over 1M, while weekly active users surged to over 6M in the same month.
Disney+ also experienced a revenue high in November at $5.76M, coinciding with a rise in active users to nearly 4.8M. Downloads for Disney+ remained fairly consistent, with a high of over 360K in the last week of December.
Peacock TV: Stream TV & Movies showed a steady revenue increase across the quarter, culminating at nearly $4M by the year's end. The app's downloads reached their peak at over 592K in late October, and active users hit a high of over 2.6M in November.
Hulu: Watch TV shows & movies maintained a steady revenue growth, ending the quarter with over $3.87M. The platform's active users reached a peak of over 9.3M in November, while downloads saw an increase to nearly 300K in the final week of December.
Paramount+ saw its revenue rise to over $3.5M towards the end of December. The app's weekly active users saw a boost in November, hitting over 1.4M, with downloads also reaching over 300K in the same period.
For more insights into the performance of Film & Television apps and other categories, Sensor Tower's extensive data provides an in-depth look into app market trends.
